Toyota stages hydrogen-powered film shoot celebrating its heritage & technology future
Toyota stages light projection in Oldham for a film project marking the company’s global progress towards a carbon-neutral future.
Event powered entirely by carbon-free green hydrogen. The location shoot took place at historic Booth House, formerly the headquarters of the engineering giants Platt Brothers.
The setting has a historical resonance for Toyota – Platt Brothers’ purchase of equipment patents in 1929 gave the Toyoda family the funds to establish its car manufacturing business.
The finished film is to be released this spring
A historic British industrial landmark provided the backdrop for a lighting projection spectacle depicting the rise of Toyota from a family weaving firm to a global manufacturing giant.
The event at the 19th century Booth House in Oldham was all the more significant in being the first of its kind in Europe to be powered entirely by “green” hydrogen, aligning perfectly with Toyota’s progress towards a future carbon-free society.
Toyota is pioneering the use of hydrogen as a plentiful source of renewable energy that can be produced and used without creating harmful emissions. The film crew’s power needs were met by portable hydrogen generators, while the action included a wide variety of the hydrogen-fuelled electric vehicles Toyota is manufacturing today, including cars, coaches and forklifts. Even the on-set catering truck ran on hydrogen.
The event took place last week (27-28 February), capturing footage that will be used in a new film, due for release in April, that tells the story of Toyota’s development and its ambitions for future sustainable mobility for all.