The California Hydrogen Coalition is launching an aggressive digital and television advertising campaign this week designed to win support in the California legislature for additional funding to develop hydrogen fuelling stations across the state.
The coalition has begun running a television ad promoting hydrogen cars to help meet Gov. Gavin Newsom’s 2035 zero emission vehicle goals. With a six figure buy in the Sacramento area, the ad will run for about one month.
The 30-second television urges people to contact their legislators for more hydrogen fuelling stations so California can achieve its zero emissions future.
The Coalition also has billboards along major highways in Sacramento and at Sacramento International Airport.
The Coalition also has undertaken a grassroots campaign at fueling stations, signing up drivers to contact their legislators.
The Coalition is pushing for additional funding in the state budget for hydrogen fueling stations to help bolster massive private sector investments. It also is backing State Senator Josh Newman’s (D-Orange County) Senate Bill 1329 to expand the state’s hydrogen fueling network.
The California Hydrogen Coalition is dedicated to enabling California’s transition to zero emission vehicles by expanding the availability of reliable, convenient, and affordable hydrogen fueling. Its members include Air Liquide, Chevron, FirstElement Fuel, Hyundai, Shell, and Toyota.